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OTP SMS service provider in India

A one-time password is the only SMS your customer is actively staring at the screen waiting for. OTP traffic here runs on its own high-priority operator bind, separate from every campaign queue on the platform, with voice OTP standing behind it.

< 5 second targetDedicated OTP bindAutomatic failoverVoice OTP fallbackDelivered to DND
🔒OTP SMS

A dedicated lane, because a late OTP is a lost customer.

Every second an OTP is late, somebody abandons a checkout or a login. The usual reason a provider is slow is not distance or network: it is that your verification code is queued behind somebody else's fifty-thousand-message festive blast on the same operator bind. We keep authentication traffic on a separate high-priority connection, so a volume spike anywhere else on the platform cannot slow your signups down.

Because an OTP is service information and not marketing, it reaches numbers registered on DND, around the clock, with your own six-character sender ID on it. And when an SMS OTP genuinely cannot land — a basement with no signal, a full inbox, a feature phone — the platform can place a voice call that reads the code aloud instead, without your application code changing at all.

  • Sub-5-second delivery target on the priority bind, measured continuously rather than claimed once.
  • Automatic route failover — if an operator bind starts degrading, traffic shifts mid-stream.
  • One API call returns a message ID you can poll, or receive back on a delivery webhook.
  • Voice OTP fallback fires automatically when the SMS OTP is not verified inside your window.
  • Retry and expiry logic you control with a full audit trail for compliance review.
How it works

From enquiry to first message, usually the same day.

Register the template

We file your OTP template on the DLT portal in the Service Implicit category — the one that reaches DND numbers — and check the variable placement so it is not rejected.

Call one endpoint

POST the number and the code to the API. You get a message ID back immediately; generate the code yourself or let us do it.

We route it on the OTP bind

Traffic goes out on the high-priority connection with live health checks. If a bind degrades, the next message takes a different one.

Read the result

A delivery webhook tells your database what happened per number, and voice OTP fires automatically if the code was never verified.

Side by side

OTP SMS versus a shared promotional route

OTP SMS versus a shared promotional route
What mattersOur OTP laneA shared bulk route
Operator bindDedicated, priorityShared with campaign traffic
Behaviour during a campaign spikeUnaffectedQueues behind the blast
Reaches DND numbersYesDepends on template category
Failover if a bind degradesAutomatic, mid-streamManual, after a ticket
Fallback if the SMS failsVoice OTP, automaticNone
Delivery reportPer number, by webhookPanel summary only

The commercial difference between the two is a few paise per SMS. The difference in an abandoned-signup rate is usually much larger than that.

Pricing

What it costs, written down.

Rates are quoted excluding GST; the amount you actually pay includes 18% GST and is worked out for you in the table. No setup fee, and a GST invoice for everything.

OTP SMS pricing
VolumeRate per SMS (ex GST)Base amount You pay (incl. 18% GST)Validity
5,000 SMS₹0.36₹1,800₹2,1241 year
10,000 SMS₹0.30₹3,000₹3,5401 year
25,000 SMS₹0.27₹6,750₹7,9651 year
50,000 SMS₹0.25₹12,500₹14,7501 year
1 Lakh SMS₹0.19₹19,000₹22,4201 year
2 Lakh SMS₹0.19₹38,000₹44,8401 year
5 Lakh SMS₹0.17₹85,000₹1,00,3001 year
10 Lakh SMS₹0.16₹1,60,000₹1,88,8001 year

Dedicated high-priority route with a sub-5-second delivery target and voice OTP fallback.

Full slab table, GST working and every other service rate on the otp sms price — or see the complete price list.

Where it is used

The jobs it actually gets hired for.

🔑Login and signup

The highest-volume OTP of all, and the one where a five-second delay shows up directly in your signup funnel.

  • Account registration
  • Passwordless login
  • Password reset

💳Payment and checkout

Card, UPI and wallet confirmation codes, where a failure is a cart that does not convert.

  • Checkout verification
  • UPI mandate approval
  • Refund confirmation

📄KYC and e-sign

Regulated verification flows that need an auditable record of every code issued and verified.

  • Aadhaar e-sign
  • Bank KYC
  • Loan agreement signing
☛

Do not store OTPs if you would rather not

If you do not want to generate, hold and compare codes in your own database at all, use the two-factor authentication API instead: one endpoint issues the code, a second verifies it, and the secret never touches your codebase.

FAQ

OTP SMS, answered.

How fast is OTP SMS delivery in India?

Our target on the priority OTP bind is under five seconds, and in practice most OTPs land in one to three seconds on Airtel, Jio, Vi and BSNL. What actually causes slow OTPs at most providers is sharing a bind with promotional campaigns, which we do not do — authentication traffic has its own connection.

Does OTP SMS reach numbers on DND?

Yes. An OTP is service information, not marketing, so when the template is registered in the Service Implicit category on DLT it is delivered to DND numbers 24x7. We register the template in that category for you as part of onboarding.

What happens if the OTP SMS is not delivered?

Two things. The route automatically fails over to a different operator bind for the retry, and if the code is still not verified inside the window you set, a voice OTP call is placed that reads the code aloud. You see both attempts against the same transaction in the panel.

What does OTP SMS cost in India?

OTP credits start at Rs 0.36 per SMS excluding GST at the five-thousand slab and fall to Rs 0.16 at ten lakh. The full slab table, with the GST-inclusive amount worked out for every volume, is on the OTP SMS pricing page.

Can I send OTPs in Hindi or a regional language?

Yes, over Unicode — though most teams keep the code itself in digits and translate only the sentence around it. A Unicode SMS counts 70 characters to a credit instead of 160, so the panel shows you the credit cost before the template goes live.

Enquiry & quote

Tell us what you need. We reply the same day.

Send your requirement and our team will set up a free test account with live credits, help you file your DLT header and templates, and share a written quote.

Send your requirement

We reply with a price, and set up free test credits so you can check delivery before you pay.

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