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SMS short code service in India

A short code is a five-digit number like 56767 — the kind a customer can read off a hoarding at 60 kmph and still remember at home. That is the entire reason it costs more than a ten-digit number, and the entire reason advertising uses it.

5-digit memorable numberShared or dedicatedUnlimited incomingKeyword auto-replyOperator-approved
🔠Short code

Five digits, because nobody memorises ten.

Everything a short code does, a long code also does — keywords, two-way SMS, auto-replies, CRM webhooks. The difference is recall. Printed on a hoarding, read out on radio, flashed on a TV ticker or stamped on a product label, a five-digit number gets dialled and a ten-digit number gets forgotten. If your response channel is mass advertising, that recall gap is worth more than the difference in price.

Availability is the thing to plan around. Short codes are an operator-controlled resource, premium easy-recall numbers go quickly, and the approval is not instant — so we check what is actually available and confirm it with the operator before you are invoiced. On a shared code you own a keyword at a much lower price; a dedicated code reserves the whole five-digit number for your brand.

  • A number people remember — the only real reason to choose five digits over ten.
  • Shared keyword or dedicated number — share the code to cut cost, or reserve it entirely.
  • Unlimited incoming with no per-message receiving charge.
  • Instant keyword auto-reply with a brochure, price list or Smart SMS page.
  • Availability confirmed first — we check with the operator before invoicing you.
How it works

From enquiry to first message, usually the same day.

Check availability

Tell us the keyword and whether you want shared or dedicated. We confirm with the operator what exists before you commit.

Register the keyword

Your keyword on a shared code, or any number of keywords on a dedicated one.

Set the auto-reply

What a customer gets back the instant they text in — and where the lead lands in your CRM.

Put it in the advertising

Hoardings, radio, TV tickers, packaging, print. Five digits is the whole point.

Pricing

What it costs, written down.

Rates are quoted excluding GST; the amount you actually pay includes 18% GST and is worked out for you in the table. No setup fee, and a GST invoice for everything.

Short code (5-digit number)
PlanYou pay (incl. GST)ValidityBase amountWhat is included
Shared short code₹6,8441 year₹5,800 + GSTOne keyword on a shared 5-digit number
Premium shared₹9,4401 year₹8,000 + GSTPremium easy-recall number, one keyword
Dedicated short code₹18,4081 year₹15,600 + GSTWhole 5-digit number reserved for you

Full slab table, GST working and every other service rate on the short code price — or see the complete price list.

Where it is used

The jobs it actually gets hired for.

📢Mass advertising response

The channel short codes exist for.

  • Hoardings and print
  • Radio and TV campaigns
  • On-pack keyword promotions

🏆Contests and voting

High-volume inbound where the number must be effortless.

  • SMS contests
  • Audience voting
  • Lucky-draw entries

🏢Brand enquiry lines

A single recognisable number across every piece of collateral.

  • Dealer locator
  • Price enquiry
  • Service booking
☛

Do not buy a short code for a digital-only campaign

If your number will only ever appear as a tappable link in an SMS, WhatsApp message or web page, nobody has to remember it — and a long code does the same job for a fraction of the price. Short codes earn their premium in print and broadcast.

FAQ

Short code, answered.

What is an SMS short code?

A five-digit number such as 56767 that receives SMS for your business. It does the same things as a long code — keywords, auto-replies, two-way messaging, CRM webhooks — but is short enough that people remember it from an advertisement, which is why advertising campaigns use it.

Is a short code worth the extra cost over a long code?

If the number is going into print, radio, TV or packaging, yes — recall is the whole value. If the number will only be tapped as a link in a digital message, no; a long code does the identical job for much less.

Can I choose my own short code number?

Within what the operator has free. Premium easy-recall numbers are scarce and go quickly, so we check real availability and confirm the allocation with the operator before invoicing you rather than promising a number we cannot deliver.

What does a short code cost?

A shared short code with one keyword starts at Rs 5,800 a year plus GST, a premium shared number at Rs 8,000, and a dedicated five-digit number at Rs 15,600. The table is on the short code pricing page.

Enquiry & quote

Tell us what you need. We reply the same day.

Send your requirement and our team will set up a free test account with live credits, help you file your DLT header and templates, and share a written quote.

Send your requirement

We reply with a price, and set up free test credits so you can check delivery before you pay.

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