Privacy, terms, refunds and anti-spam

Last updated: 14 October 2026

Privacy policy

This policy explains what WhyBulkSMS collects when you use our website and our messaging services, why we collect it, and what we will and will not do with it.

What we collect

• Enquiry details you submit through the forms on this site or send us on WhatsApp or email — name, mobile number, email address, company name and what you want to send.
• Account and billing information if you become a customer, including GST number, business address and payment references.
• Message data you pass through the platform — the recipient numbers, message content and delivery status generated when you send.
• Technical data such as IP address, browser type and pages viewed, collected in ordinary server logs.

How we use it

• To respond to your enquiry, set up a trial account and send you a quote.
• To deliver the messaging services you have bought, and to produce the delivery reports and invoices that go with them.
• To meet telecom and tax obligations, including DLT records and GST records that we are required by law to keep.
• To contact you about your account, a service issue or a renewal. We do not add enquiry contacts to unrelated marketing lists.

Your contact lists belong to you

Recipient numbers and message content you upload are processed solely to deliver your messages and report on them. We do not sell, rent, share or reuse your contact lists, and we do not message your customers for our own purposes. Data is retained only as long as needed for delivery reporting, dispute resolution and the record-keeping periods that telecom and tax rules require, after which it is deleted.

Who we share it with

To deliver a message we necessarily pass it to the telecom operator, aggregator or platform that carries it — for example Airtel, Jio, Vi, BSNL for SMS, or Meta for WhatsApp. We also use standard providers for hosting, payments and accounting. We disclose data to a government or regulatory authority only where the law requires it.

Security

The platform is served over HTTPS, API access is protected by per-application keys with optional IP allow-listing, and access to customer data inside our team is restricted to the people who need it. No system is perfectly secure, and we do not claim otherwise; if a breach affects your data we will tell you.

Your rights

You can ask us what personal data we hold about you, ask for it to be corrected, or ask for it to be deleted where we are not required to keep it. Write to [email protected] and we will respond within a reasonable period.

Cookies

This website uses only what is needed to serve the pages and, where enabled, basic analytics to understand which pages are read. We do not run advertising trackers on this site.

Terms of service

1. The agreement

By buying credits or sending messages through WhyBulkSMS, you accept these terms. If you are agreeing on behalf of a company, you confirm you are authorised to do so.

2. Your obligations

• You will comply with TRAI regulations and the DLT framework, including registering your entity, sender ID and content templates before sending commercial messages.
• You will send only to recipients who have consented to hear from you, and you will honour unsubscribe requests promptly.
• You will not send content that is unlawful, fraudulent, obscene, defamatory, misleading, or that impersonates another business or person.
• You are responsible for the accuracy of your message content and recipient lists, and for keeping your API keys and account credentials secure.

3. Service levels and delivery

We run the platform to a 99.9% uptime target and monitor critical routes continuously. However, final delivery of any message depends on telecom operators, the recipient's handset and network, DND status and regulatory filtering — none of which are within our control. We therefore do not guarantee delivery of any individual message, and delivery reports are provided as returned to us by the operator.

4. Credits, validity and billing

• SMS and voice credits are valid for one year from the date of purchase unless stated otherwise on your invoice.
• Credits are consumed on submission to the operator. Promotional credits are not consumed for numbers filtered out by DND scrubbing.
• Prices on our pricing page include 18% GST unless marked otherwise, and a GST invoice is issued for every payment.
• Number, missed call and IVR plans are recurring and continue until you tell us to stop.

5. Suspension

We may suspend an account without notice if it is being used to send spam, fraudulent or unlawful content, if an operator or regulator instructs us to, or if payment is overdue. Where we can, we will tell you first and give you a chance to fix it.

6. Limitation of liability

Our total liability in connection with the service is limited to the amount you paid us for the service in the three months before the claim arose. We are not liable for indirect or consequential loss, including lost profits or lost business, arising from non-delivery or delayed delivery of messages.

7. Changes and governing law

We may update these terms and will post the revised version on this page with a new date. Continued use after that constitutes acceptance. These terms are governed by the laws of India and subject to the jurisdiction of Indian courts.

Refund policy

We would rather you test the service than take a refund, which is why every account starts with free credits on a live route before any payment.

• Unused credits. Message credits, once purchased, are generally non-refundable, because they are bought from the operator on your behalf at the point of sale. They remain usable for the full validity period.
• Service not delivered. If we fail to activate a service you have paid for, or a number or short code you paid for cannot be provisioned, you get a full refund of that amount.
• Platform fault. Where messages fail because of a fault on our platform rather than an operator, handset or DND filter, the affected credits are returned to your account.
• Duplicate or incorrect payment. Refunded in full, normally within seven to ten working days to the original payment method.
• Recurring plans. Cancel before the next cycle and you will not be billed again. Part-months already run are not refunded.

To raise a refund request, message us on WhatsApp at +91 99819 10356 or write to [email protected] with your account name, invoice number and what went wrong.

Anti-spam policy

Spam damages the sender, the platform and every other customer on the same routes. A blacklisted header can put a business off SMS for weeks, so this policy is enforced.

What is not allowed

• Messaging people who have not opted in to hear from you, including purchased, scraped or borrowed contact databases.
• Sending promotional content on transactional or service routes to get around DND filtering or time restrictions.
• Sending on a sender ID or template registered to another entity.
• Financial fraud, fake lottery and prize messages, phishing links, loan-recovery threats, adult content, illegal betting, and anything prohibited under Indian law.
• Ignoring unsubscribe or STOP requests from a recipient.

What we expect from you

• Keep a record of how each contact opted in, and be able to produce it if a complaint is raised.
• Identify your business clearly in every message — that is what the registered sender ID is for.
• Give recipients a way to stop hearing from you, and act on it quickly.
• Send marketing only within permitted hours, and keep service messages genuinely about the service.

What happens if this is breached

We investigate every complaint. Depending on severity we may pause sending on the account, require you to clean your list, report the matter to the operator or regulator where we are required to, or terminate the account. Credits on an account terminated for spam are forfeited.

To report a message you believe was sent in breach of this policy, write to [email protected] with the sender ID, the receiving number and the date, and we will trace it.