Promotional SMS price list in India
Promotional credits slab by slab, with the GST-inclusive amount worked out. Credits are deducted only for numbers actually attempted — numbers scrubbed out as DND cost you nothing.
Every rate, slab by slab.
Per-unit rates are quoted excluding GST, as is standard in the industry. The column marked You pay is the real amount including 18% GST, worked out for each slab so you are not doing the arithmetic yourself.
| Volume | Rate per SMS (ex GST) | Base amount | You pay (incl. 18% GST) | Validity |
|---|---|---|---|---|
| 5,000 SMS | ₹0.27 | ₹1,350 | ₹1,593 | 1 year |
| 10,000 SMS | ₹0.25 | ₹2,500 | ₹2,950 | 1 year |
| 25,000 SMS | ₹0.24 | ₹6,000 | ₹7,080 | 1 year |
| 50,000 SMS | ₹0.19 | ₹9,500 | ₹11,210 | 1 year |
| 1 Lakh SMS | ₹0.17 | ₹17,000 | ₹20,060 | 1 year |
| 2 Lakh SMS | ₹0.17 | ₹34,000 | ₹40,120 | 1 year |
| 5 Lakh SMS | ₹0.15 | ₹75,000 | ₹88,500 | 1 year |
| 10 Lakh SMS | ₹0.14 | ₹1,40,000 | ₹1,65,200 | 1 year |
Non-DND numbers only, 9 AM to 9 PM. Credits are not deducted for numbers on DND.
The part most rate cards leave out.
The rate per SMS is the easy half of promotional pricing. The half that decides what a campaign actually costs you is the list: a file that is sixty per cent DND consumes roughly forty per cent of the credits you expected, because we do not charge for numbers the operator will refuse. Two providers quoting the same paise rate can therefore produce very different invoices.
Promotional traffic is restricted to 9 AM to 9 PM under TRAI norms and is scrubbed against the national DND registry before dispatch. If you need to reach customers outside that window, or reach DND numbers at all, the message has to be a genuine service message on a transactional template.
Pricing for everything else we run.
Or open the complete price list — every service, every slab and the DLT charges on one page, or read what the service actually does on the promotional sms page.
Pricing questions, no fine print.
Do I pay for SMS sent to DND numbers?
No. Promotional lists are scrubbed against the national DND registry before dispatch and credits are deducted only for numbers actually attempted. The campaign report shows you how many numbers were removed.
What is the lowest promotional SMS rate?
Rs 0.14 per SMS excluding GST at the ten-lakh slab, rising to Rs 0.27 at five thousand. Every slab with its GST-inclusive total is in the table above.
Do the rates change for Hindi or regional language campaigns?
The rate per credit is the same, but a Unicode SMS counts 70 characters to a credit instead of 160. A Hindi campaign of the same word count therefore consumes more credits, which the panel calculates for you before you send.
Can I buy a small quantity to test first?
Yes, and before you buy anything at all we will open a test account with free credits so you can check delivery on your own numbers. The smallest paid slab is five thousand credits.
Tell us what you need. We reply the same day.
Send your requirement and our team will set up a free test account with live credits, help you file your DLT header and templates, and share a written quote.