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WhatsApp Business API for Indian businesses

The official Meta cloud API — verified brand profile, unlimited agents on one number, automated templates, a no-code chatbot and native in-chat forms. We handle the onboarding, the templates and the green-tick application.

Get a WhatsApp API quote See chatbot use cases
Official Meta cloud APIGreen-tick application supportUnlimited agentsCRM integrationSetup in 3–5 days
Business API WhatsApp chatbot WhatsApp Flows Broadcast campaigns Chatbots by industry White-label reseller How onboarding works
First, the difference

WhatsApp Business app vs Business API.

Almost every business starts on the free app and outgrows it the moment two people need to reply, or the moment they want to message 5,000 customers at once.

CapabilityBusiness app (free)Business API
Agents on one number1 phone, up to 4 linked devicesUnlimited team members
Bulk messagingBroadcast to saved contacts only, cappedApproved templates to any opted-in list
AutomationAway message, quick repliesFull chatbot, routing, CRM triggers
Green tickNot availableEligible to apply
Phone must stay onlineYesNo — runs on Meta cloud
Software integrationNoneREST API, webhooks, CRM, e-commerce
ReportingBasic countsSent, delivered, read, replied per campaign
CostFreePer conversation + platform fee
✅WhatsApp Business API

One number. Your whole team. The channel people actually read.

The API turns WhatsApp into a real business channel: a verified profile with your logo, address, catalogue and website; a shared inbox where your whole team replies from the same number; and template messages you can trigger from your own software for orders, payments, appointments and OTPs.

  • Verified business profile with logo, description, address, hours and catalogue.
  • Shared team inbox — assign chats, add internal notes, see who replied.
  • Template messages for order updates, reminders, OTPs and re-engagement.
  • Media-rich messages — images, PDFs, location, buttons, list menus, catalogues.
  • Runs on Meta cloud, so nothing depends on a phone staying charged and online.
  • Webhooks and CRM sync so every conversation lands in the system you already use.
Start onboarding WhatsApp pricing
🤖WhatsApp chatbot

Answer the same forty questions without a human typing them again.

Most incoming WhatsApp messages are the same handful of questions: price, stock, timing, location, status, documents. A chatbot answers those instantly at 11 PM on a Sunday, captures the lead, and hands over to a human the moment the conversation needs one.

  • No-code flow builder — buttons and list menus, edited by your team, not developers.
  • Instant human handover with full chat history when the bot reaches its limit.
  • Lead capture into your CRM or a Google Sheet as the conversation happens.
  • Order and status lookup pulled live from your system by API.
  • Works in Hindi and regional languages, including mixed Hinglish input.
  • Office-hours routing — bot after hours, humans during the day.
Design my chatbot
📋WhatsApp Flows

Forms that live inside the chat, not behind a link.

Send a customer a link to a form and most of them never finish it. A WhatsApp Flow puts the form inside the conversation — dropdowns, date pickers, multi-step screens — so booking an appointment or submitting documents happens without ever leaving WhatsApp.

  • Native in-chat screens — no browser, no app switch, no login.
  • Appointment and slot booking with live availability from your calendar.
  • Lead qualification that writes structured fields straight into your CRM.
  • Document and photo upload for KYC, claims, service requests and complaints.
  • Surveys and feedback with far higher completion than a link to an external form.
See a Flow demo
📣Broadcast campaigns

Campaigns people actually open — and reply to.

A WhatsApp campaign goes to an opted-in audience using a Meta-approved template, and because it arrives in the same thread as messages from family and friends, it gets read. The difference from SMS is that customers can reply, and that reply starts a conversation your team can close.

  • Approved marketing templates with image or video header and up to three buttons.
  • Audience segments by city, purchase history, last order date or custom tags.
  • Sent, delivered, read and replied tracked per campaign, per contact.
  • Click-to-WhatsApp ads from Facebook and Instagram landing straight in your inbox.
  • Opt-out handling managed automatically so you stay inside Meta's quality rules.
Plan a campaign
Ready-made flows

Chatbots shaped for your industry.

We start from a flow that already works in your sector and change the details, instead of designing one from a blank page.

🏫

Education & EdTech

Admission enquiries qualified and routed, fee reminders with a pay button, attendance and result alerts to parents, demo-class booking by Flow.

✈

Travel & tourism

Package enquiries with photo carousels, itinerary and e-ticket delivery, booking confirmations, visa document checklists and upload.

🏦

Banking & finance

Balance and statement requests, EMI and due-date reminders, loan eligibility qualification, KYC document upload, authentication OTPs.

🏠

Real estate

Project brochures and floor plans on request, site-visit booking with a slot picker, budget and locality qualification, post-visit follow-up.

🩺

Healthcare & wellness

Appointment booking and rescheduling, prescription and report delivery, medicine refill reminders, pre-procedure instructions.

🛒

D2C & retail

Catalogue browsing in chat, abandoned-cart recovery, order and shipping updates, COD confirmation, return and exchange requests.

Not on this list? We have built flows for logistics, automobile dealerships, jewellers, salons, insurance and staffing too — see all industries.

How it works

Live on the API in under a week.

Business verification

We create or connect your Meta Business Manager, submit your GST or incorporation proof and get the business verified.

Number & profile

Your chosen number is registered on the cloud API and the public profile is built — logo, description, hours, website, catalogue.

Templates & flows

We draft your message templates so they pass Meta review the first time, and build the chatbot and Flows you need.

Integrate & go live

Connect your CRM, store or software by API or webhook, run test conversations, then open the number to customers.

☛

About the green tick

The green tick (official business account) is granted by Meta on brand notability — no provider can guarantee it, and anyone who does is selling you something else. What we do is set up the verified business account properly, file the application with the right supporting material, and re-apply if Meta declines. Your API works fully either way.

🏢White-label reseller

Sell WhatsApp API under your own brand.

Agencies and software companies run their whole client base through a panel that carries their logo and their pricing. You own the customer relationship and the margin; we run the platform, the Meta relationship and the support behind it.

  • Your brand on the panel, the domain and the invoices.
  • Your pricing — set per-client rates and keep the difference.
  • Onboard clients yourself, including their Meta verification, from one dashboard.
  • Sub-reseller tier for distributors working under you.
Ask for reseller rates
FAQ

WhatsApp Business API, explained simply.

What is the WhatsApp Business API and how is it different from WhatsApp Business app?

The free WhatsApp Business app is for one person on one phone. The WhatsApp Business API is the official Meta cloud platform for businesses: a verified green-tick brand profile, multiple agents on one number, automated template messages, chatbots and full CRM integration - with no phone required to stay online.

How do I get the green tick verification on WhatsApp?

Green tick (official business account) is granted by Meta based on brand notability, not by any provider. We set up your WhatsApp Business Account, verify your business through Meta Business Manager, and file the green-tick application with the supporting material Meta asks for.

How is WhatsApp Business API priced?

There are two parts: Meta's per-conversation charge, which depends on the category - marketing, utility, authentication or service - and our platform fee for the panel, chatbot builder and support. Service conversations started by the customer are free for the first 1,000 a month. Send us your expected volume and we will put the exact numbers in writing.

Can WhatsApp send OTPs and order updates?

Yes. Authentication templates deliver login OTPs with a copy-code button, and utility templates handle order confirmations, shipping updates, payment reminders and appointment alerts. Many businesses run WhatsApp as the primary channel with SMS as the fallback when WhatsApp is not delivered.

Do you build the chatbot, or do I have to?

We build it with you. You tell us the questions your customers ask most; we design the flows, buttons, catalogue and human-handover rules, and connect them to your CRM or sheet. You keep a no-code editor to change replies yourself afterwards.

What is a WhatsApp Flow?

A Flow is a native form inside the WhatsApp chat - dropdowns, date pickers and multi-step screens - so a customer can book an appointment, apply for a loan or complete a survey without leaving the conversation. Completion rates are far higher than sending a link to an external form.

Enquiry & quote

Tell us what you need. We reply the same day.

Send your requirement and our team will set up a free test account with live credits, help you file your DLT header and templates, and share a written quote.

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